You can purchase the book on Amazon here
Poetry and Business: 2016 (Volume 1) . Click on the book to find a long explanation of the book concept there, but here is my favorite part, because otherwise you may miss it!
The truth is, we don't have to accept the idea that poetry and business will always be at war. We don't need to choose sides. The choice between authenticity and productivity is a false choice. If we are not creative, we cannot be efficient. If our visionary fire sits outside a productive engine, it will simply burn itself out.
Inartful poetry and inartful business arise out of the same impatience: Their approach is too direct. Artful poetry and deft business both rely upon metaphor, the discovery of sacred value within mundane objects.
Poetry and business are well suited to one another because they turn each other aside from straight and easy paths. They corrupt each other’s purpose, but in doing so, they lead to a higher purpose. They seduce each other onto strange paths that curve in unpredictable arcs that, wandering through the landscape, lead to enlightening experiences before they arrive at their destination.
The time has come for poets and marketers to take a turn at the plow together."
Heather J. Kirk
Art by Heather J. Kirk www.heather-kirk.artistwebsites.com
Literature by Heather J. Kirk http://www.photographicartistry.citymax.com/Books.html